
How to Master Visual Production in Marketing
Competition is all around us. Whether we’re on the tennis court, football field, battlefield, or business field, competition can be fierce, and your competitors want what you have. They also want to...
3 minute read
The courtship between humans and alcohol has been going on for thousands of years, seemingly getting stronger with each passing century. In the modern world, there was always an abundance of alcohol anywhere you looked - from which establishment you should patron, knowing what companies exist across beer, wine, and spirits, where you could purchase libations, and why you have an affinity and loyalty toward particular brands.
As the COVID-19 pandemic struck two trends in the spirits and marketing industries occurred—according to Nielsen Data there was a 55% increase in spirit sales and, according to eMarketer, visual content consumed on social media is going up by an average 7-minutes compared to the original forecast. Keeping those numbers in mind and the restrictions with going to bars, wineries, and breweries, companies are looking at ways to bridge the gap from in-person engagement to almost entirely digital. One way your brand can achieve this is by creating easily shareable, organic, visual content such as drink recipes, how-to tutorials with tips and tricks, and food-pairing guides as part of your campaigns.
As mentioned with nearly all social activities moving online, visual content, and, in particular, video, is one of the key ways those of you in the business of booze can continue to showcase your brand’s libations. According to Hubspot Marketing, 80% of video marketers claim that video has directly increased sales. Another benefit of leveraging digital advertising channels and video is the reach of your audiences while having less restrictive advertising guidelines.
The internet, even with regulations, is a great place for alcohol companies to entice audiences with appealing shots that cover a wide range of marketing initiatives. Here are a few types of visual content you can produce today to boost your business:
A strong visual identity, like many of the spirit companies, across all marketing channels, is only going to get more valuable and important for brands. The company that consistently creates visual content to support the products, audience, and brand identity are ahead of the curve. Any marketing team can take notes from alcohol brands on how to produce strong visual content that understands why the audience finds them appealing.
Competition is all around us. Whether we’re on the tennis court, football field, battlefield, or business field, competition can be fierce, and your competitors want what you have. They also want to...
It is true – a picture has the power to highlight a message that would take a thousand words. Over the years, the visual medium has become the holy grail of digital marketing. And why wouldn’t it be?...
There is a recurring theme to this post: online shopping is primarily a visual experience. The online shopping experience relies on visual content — primarily product photographs and product videos...