Competition is all around us. Whether we’re on the tennis court, football field, battlefield, or business field, competition can be fierce, and your competitors want what you have. They also want to stop you from achieving your goals.
Ivan Drago told Rocky Balboa when they faced each other in Rocky IV, “I must break you.” While there may not be other businesses that want to completely break you the way the Russian wanted to break the protagonist in Rocky, there are enough that desire to outperform and outmaneuver you.
For this very reason, marketers, and the companies they work for, must be proactive, resourceful, and very nimble. One of the best ways to do this is to leave a meaningful impression on your target audience with your content.
In a world full of sameness, such as generic images often found on websites offering stock images and video, marketers must stand out and capture that valuable piece of real estate in their prospect’s mind. But marketers don’t have to be Hollywood heavyweights to master visual production. It’s easier than you might think.
A variety of audiences, regardless of whether they are consumers or B2B prospects, prefer to digest information when it’s presented visually.
According to a HubSpot study, 80% of people remember things they see. Alternatively, only 20% of people remember things they read. Our brains are highly receptive to viewing and digesting content because we can process those images much faster than the written word.
We don’t have to abandon written content. We must properly marry the right amount of content with the right amount of visual imagery. Mastering this concept will give you an advantage over your competitors.
Marketers must understand those practices that readily facilitate video use as a key component of an overall marketing strategy. For many brands, video has become the primary tool used to communicate the benefits of their brand.
This doesn’t mean that one needs a 20 million dollar budget to incorporate more video production into their marketing mix effectively. It means that solutions are available, such as a visual production platform that has democratized production so that brands at every creativity and budget level can leverage visually stunning video to make that emotional connection with audiences.
That emotional connection with an audience is what stunning video that’s tailored to your specific needs achieves.
Creating specific images tailored to your brand’s particular requirements is exactly what every marketer should pursue. Searching for, selecting, and deploying freelance visual resources, whether they be photographers or videographers, is necessary to capture those tailored visual assets.
Does every organization want to go through that process or have the budget to do so?
There is an ideal option available to help marketers obtain the perfect visual asset without the high cost or typical hassle. Video production platforms, like StudioNow, have streamlined the use of visual production professionals while removing constraints associated with geography, style, budgets, and volume.
Visual production platforms also enable communication among multiple stakeholders within networks to ensure the right person handles the right project – all within budget.
The tools are available. The question is whether marketers will use them to master visual production.
Having great visual content is one thing. Knowing what to do with it can be completely different. When deployed properly, visual assets can be used repeatedly across multiple platforms and through a series of complimentary messages.
Distributing video across Facebook, YouTube, Twitter, Instagram, Pinterest, and more will cultivate a viral effect and convey your organization’s message over and over. This is crucial since more and more people are relying on video for information.
Not only can visual assets have multiple lives, but they can also be edited, shortened, and blended with other content to extend their lifespan. To show how important it is to leverage various platforms just for video, 85% of all Internet users in the U.S. viewed online video content every month on one or more devices.
Also, the popularity of video shared across all social media is illustrated by the fact that 76% of marketers plan to use video on Facebook while 88% of them plan on using it on YouTube. The opportunity and audience are there.
Because Internet users spend 6 hours and 48 minutes every week, on average, watching videos online, various audiences are ripe for viewing new content that can elicit an emotional connection and carve out valuable real estate in their minds.
Think this is a bit far fetched?
Consider the fact that 93% of marketers say they’ve secured new customers because of video used on social media. Furthermore, 88% of marketers are satisfied with the ROI derived from video marketing activity on social media.
You don’t have to be a Hollywood bigwig to master visual marketing production and all the components associated with it. All you need is a desire to maximize the tools and platforms available to you and deliver assets to audiences that want to hear from you.
Who knows? Your next production could win you the marketing equivalent of an Academy Award.
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