Bad Moon Talent

Bad Moon builds creator, influencer, and talent-led campaigns for brands that want real audience credibility. We are rooted in gaming and built to move across tech, lifestyle, and other culture-driven spaces.

Bad Moon Talent | A StudioNow Agency

Creator talent agency for gaming, consumer, and tech brands

 
We represent and cast creators for gaming, food and beverage, CPG, and tech brands, and StudioNow producers make the work. One team from the first brief to the last post.
 
 
 

BAD MOON TALENT:

Creator Marketing That Fits

Bad Moon builds creator, influencer, and talent-led campaigns for brands that want real audience credibility. We are rooted in gaming and built to move across tech, lifestyle, and other culture-driven spaces.

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Services

We operate as both a talent agency with an exclusive roster and a creator marketing partner with access to a broader network through trusted agency and manager relationships.

Creator Strategy

Shape creator and influencer programs around the audience, the platform, and the outcome.

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Shape creator and influencer programs around the audience, the platform, and the outcome.

Talent Casting & Management

Identify the right creators for the work, whether that means Bad Moon’s exclusive roster or a broader network of trusted partners.

brand-promotion

Identify the right creators for the work, whether that means Bad Moon’s exclusive roster or a broader network of trusted partners.

Campaign Development

Build the structure behind the campaign, including concepts, briefs, deliverables, and execution plans.

brand-promotion

Build the structure behind the campaign, including concepts, briefs, deliverables, and execution plans.

Content & Activation

Guide creator-led content designed for branded storytelling, audience engagement, and platform-native distribution.

brand-promotion

Guide creator-led content designed for branded storytelling, audience engagement, and platform-native distribution.

Amplification

Extend the strongest content further when the brief calls for it, without losing sight of creator fit or campaign quality.

brand-promotion

Extend the strongest content further when the brief calls for it, without losing sight of creator fit or campaign quality.

Creator Campaigns

 Recent partnerships across gaming, food and beverage, CPG, and tech.

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JeremiahPeoples x Claude

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Gemzape x Meta AI

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CJ x Moises

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StarryMiu x ESR

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SydBytes x Lenovo

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EsportsCenter x Sony

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Bricky x PlayStation

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Airbazoo x Grok

Play Reel

What is bad Moon Talent?

Bad Moon Talent is StudioNow's in-house creator talent agency. We represent and cast creators for gaming, food and beverage, CPG, and tech brands, and StudioNow's producers make the work.

We were started by a former pro gamer and an Activision marketer who worked on Call of Duty, so we've been on both sides of the deal. We know what brands need because we've been the brand, and what creators need because we've been the talent.

We started in esports, grew with our creators through YouTube and TikTok, and now run campaigns across gaming, food and beverage, consumer brands, and tech. Breakout creator or household name, you get the same hands-on team.

 

Creator Marketing Services

Bad Moon Talent helps brands plan, staff, and run creator-led campaigns from idea through execution.

Creator Strategy

Which creators, platforms, and formats fit the goal.

Casting

From our roster or beyond it, including celebrity and athlete talent.

Campaign Development

Concepts and briefs creators can actually run with.

Production

StudioNow producers, from phone-shot content to full crews.

Talent Management

Contracts, usage rights, schedules, and approvals.

Amplification & Reporting

Paid usage and whitelisting plus results against the goals we set, and what to keep for next time.

Why brands choose Bad Moon Talent

Brands choose Bad Moon Talent when they want creator partnerships that feel more credible, more strategic, and more manageable than typical one-off influencer deals.

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Curated Talent, not chaos

We do more than send a long list. Bad Moon Talent helps brands identify creators who fit their brief, brand, and audience, and then shapes those partnerships into programs instead of one-off posts.

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One team across talent & execution

Creator marketing often breaks when strategy sits in one place and execution lives somewhere else. We help keep those pieces together so the campaign plan and the creator content stay aligned.

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Creator Campaigns built for social 

We focus on creator programs that feel natural on the platforms where they run, with content, formats, and relationships designed around how people actually watch and interact.

Bad Moon Talent helps craft data-driven solutions for...

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Campaign Strategy

Identify target audiences and key performance indicators (KPIs) to craft tailored strategies and creative concepts that drive your campaign success.

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Creator Casting

Access a curated selection of top influencers and creators, perfectly matched to your target audience and desired content formats.

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Content Curation

Manage the entire content creation process, from creative briefs and contracts to execution and payments, ensuring a seamless experience for your brand.

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Media Buying & Optimization

Develop and optimize high-performing ad creatives that maximize the effectiveness of your campaigns across all platforms.

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Live & Digital Events

Create engaging in-person gaming activations and curated Twitch streams, designed to deliver unforgettable live experiences.

Our Talent

brett-hughes

Brett Hughes

President & CEO

kasey-mccartie

Kasey McCartie

EVP, Global Production & Development

matt-montemaro

Matt Montemaro

EVP, Creative & Global Production

andrew-drake

Andrew Drake

Co-Founder & Head of Bad Moon Talent

lizelle-holstein

Lizelle Holstein

SVP, Marking & RevOps

brooks-hofstetter

Brooks Hofstetter

VP, Operations

maranda-mcgeary

Maranda McGeary

VP, Client Services & Strategy

brice-faccento

Brice Faccento

Agent & Co-Founder of Bad Moon Talent

Ready to talk?

Request the roster, ask about creator talent, or start a conversation about an upcoming campaign.

FREQUENTLY ASKED QUESTIONS

What does Bad Moon Talent do?

Bad Moon Talent helps brands source creators, shape creator programs, and manage talent partnerships from strategy through execution. It is StudioNow’s creator marketing and talent offering.

Do you work outside of gaming?

Yes. Gaming is a core strength and an important part of Bad Moon Talent’s foundation, but we also build creator and influencer campaigns across tech, lifestyle, and other culture-driven categories.

Can brands see your roster?

Yes. Bad Moon Talent represents an exclusive roster of creators and also works through a broader network of creator relationships, managers, and partners when the brief calls for it.

Do you only source creators, or do you guide the full campaign?

We do both. Depending on the brief, Bad Moon Talent can support strategy, creative direction, content planning, activation, amplification, and talent sourcing and management.

How does Bad Moon relate to StudioNow?

Bad Moon Talent is StudioNow’s creator marketing and talent offering. When a brand needs broader social content, production support, or operational scale, StudioNow can support the larger execution around the campaign.

Can creators reach out for representation?

Yes. Creators interested in representation can contact the Bad Moon Talent team through the talent inquiry process.

What kinds of brands does Bad Moon Talent work with?

Bad Moon Talent works with brands that want creator partnerships to feel more strategic, more credible, and more aligned to the audience and platform. That can include gaming, tech, lifestyle, and other culture-driven categories.

CALIFORNIA TALENT AGENCY LICENSE: TA-LR-1001279691